Helpline 0808 801 0322


Our strategy

Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies.

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Almost 40 years later Bliss has grown into the leading UK charity for the 95,000 babies born needing neonatal care every year.

Our vision

Bliss’ vision is that every baby born premature or sick in the UK has the best chance of survival and quality of life.

Our mission

We champion the right for every baby born premature or sick to receive the best care by:

Over the next three years (2016-2019) our ambition is to reach every single baby born needing neonatal care in the UK and their family. We want every baby to benefit from our work, no matter how long they live or how long they spend on a neonatal unit. Read our strategy summary below to find out more. 

Bliss’ strategy summary

Our values


We are entrusted to give voice to all babies born premature or sick. We believe that trust is earned and our actions must always be based on what is best for babies.


We believe that developing supportive relationships is at the heart of what we do, and only by supporting others are we able to achieve our goals.


We always go the extra mile to deliver excellence and seek improvement in all we do.



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