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Our trustees

Sarah Mullen – Chair of the Board 

Sarah has twenty five years of experience of working in the public sector, in both local government and central government. She has held a number of senior roles leading strategy and policy development and managing change. These have included Director of Spending at HM Treasury and most recently, Assistant Chief Executive at the London Borough of Camden.

Verity Baldry

Verity works for privately-owned investment group Blenheim Chalcot, where she has developed deep experience of business development and product management working across public and private sector markets, most recently in technology start-up Fospha where she led the organisation to develop an online behavioural analytics platform. Verity has been a very active Bliss supporter since the death of her first son who was born ‘too sick’ in 2007.

Martyn Boyd

Martyn has been involved in neonatal care since qualifying as a nurse in 1989, working at all levels including managing a busy NICU for three years. He is currently manager of the Northern Neonatal Network and also Chair of the National Neonatal Network Managers’ and Directors’ Forum.

John Calder

John Calder

John is a Partner at Baringa Partners, winners of 2017 Great Place to Work. He has 15 years’ experience in operations consultancy focusing on operational excellence, KPIs and performance improvement, digital transformation and data and analytics. He has lead a number of people and culture initiatives, focused on attracting and retaining millennial talent. He brings widespread third sector experience from projects at Fareshare, Gates Foundation and Save the Children and a wide network of private sector C-Suite executives.  John and his family have been actively engaged with Bliss since the loss of their precious daughter Chloe, born prematurely in late 2016.

Alan Edwards

Alan has over 25 years' experience in business to business technology marketing. He has held a number of leadership positions and is currently Senior Vice President for global marketing at AVEVA, a UK headquartered global software business. Alan has developed particular experience in driving transformation and change through marketing.

Caroline Farrar

Caroline Farrar

Caroline has more than 20 years' experience of working in public services, including in the independent sector, local government and the NHS. Currently working in commissioning at Merton Clinical Commissioning Group, she has also held senior roles in policy, performance and service development.

Elizabeth Gray

Elizabeth has a wealth of experience as a former civil servant in both the UK and Scottish Governments. Elizabeth has worked at a senior level in both the public and private sectors across a range of industries, including the UK Treasury and the Scottish Government Health Department.

Helen Manley

Helen has worked in media for over 20 years, 10 years on the coalface and 10 years at board level running an independent production company, having originally qualified as a chartered accountant. A keen fundraiser, she is passionate about Bliss’ ambition to reach every single baby born needing neonatal care in the UK and their family, having first come into contact with the charity when she had a premature baby herself who was sadly too sick and passed away in 2004.

Amy Overend

Amy Overend

Originally trained as an Adult Nurse, and specialising in adult intensive care, Amy moved into Neonatal Intensive Care Nursing in 2013. 

Completing post graduate training to become a specialised neonatal intensive care nurse, the care of sick and premature babies as well as their families has become her passion. Amy has worked closely with the All Party Parliamentary Group on Baby Loss and has helped with the creation of the National Bereavement Care Pathway for Pregnancy and Baby Loss, as well as speaking at a national conference about the nursing reality of neonatal organ donation.

Jason Parker

Jason is a Partner at KPMG, where he is the UK Head of Healthcare. He is an accountant by background and has over 20 years of experience working with NHS organisations on operational, financial and quality improvement issues. Jason has three children, one of whom was born premature.

Philippa Sanderson

Philippa is a qualified accountant and is a Corporate Tax Director at the top four firm KPMG, as well as being the Head of South Yorkshire Region. Philippa is based in Yorkshire, and is also the mum of a premature baby herself.

Mala Shah-Coulon

Mala Shah-Coulon

Mala is a mum to seven year old twins who were born premature and sick after a placental abruption, but are now well and healthy. Professionally she is an Associate Partner at Ernst and Young (EY) and runs the Corporate Governance team which seeks to provides boards with timely and practical advice on key governance and narrative reporting matters. She also sits on Confederation of British Industry's (CBI) Companies Committee.

Sarah Woolnough

Sarah sits on the Board of Cancer Research UK, as Executive Director of Policy and Information, with responsibility for the charity’s advocacy, press, information and patient engagement functions.

She has led several health and science policy campaigns, sits on a number of Government advisory groups and has spent time seconded to the Department of Health to work on the government’s cancer strategy. Sarah also has experience working in other government departments, voluntary sector organisations and for two Members of Parliament. Sarah is a trustee of the Association of Medical Research Charities (AMRC) and Action on Smoking and Health (ASH).


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